Leta Sobierajski

T.O.P Mall x Wade and Leta - From New York to Hong Kong






Client T.O.P (This is Our Place) Hong Kong
Year
2021
Scope
Campaign Graphics, Installation Design, Inflatables, Sculpture, Construction
Production KASHow
Installation Photography
Wax Leung Photography
Models
Deanna Leigh
A little of New York in Hong Kong.

For Christmas 2021, T.O.P This is Our Place, a stylish mall for shoppers and diners in Mong Kok, collaborated with us to bring a little bit of New York City to Hong Kong. For our site-specific installation, we created an array of assets including large-scale inflatables, a photo spot, large leveled benches (for the tired shoppers), and multiple augmented reality activation areas.
         We wanted to break the boundaries of space by combining three-dimensional design elements with AR technology to help users lose themselves in a colorful and magical urban architecture forest—creating a 360-degree immersive maze that gets highlighted with AR. The virtual labyrinth and visual amusement park can be photographed from all sides to create complex New York streetscapes and allow people to constantly explore and find new nooks and lose themselves in the abstract display of the explosive colorful world of New York during Christmas.
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