Client Aldo Shoes
Category Installation
Year 2015

Sculpture and Art Direction Leta Sobierajski
Photography Nicholas Calcott 
Assistant and Additional Hand Hannah Rawe
Agency Kettle NYC

Aldo approached me to interpret their message “Inspiration is Everywhere” for their 2015 Holiday season. I created an installation emulating a cabinet of curiosities inspired by holiday gift giving. The composition was reduced to a complimentary 4 color palette. All boxes were built by hand as functional pieces. The installation stands at approximately 4 feet tall. I also created a still life installation with the Gazoldo shoes I wore for the shoot with elements of the installation. Artful photos of the creative process and the final results were shared across ALDO’s social channels and on a digital page that unites the work in a rich narrative format.

Services Fabrication, Art Direction

Client AÃRK Collective
Category Campaign
Year 2015

Art Direction Leta Sobierajski
Photography Leta Sobierajski
Modeling Leta Sobierajski

AÃRK Collective creates timepieces inspired by the challenge of balancing function and beauty. This image was created in light of their collaboration with Daniel Emma, with a watch featuring a thin layer of marble enclosed in a pared-back stainless steel casing. The watch resembles natural beauty and evokes the feeling of transcending space and time with natural material. I created a composition mimicking these emotions, bringing the watch into a context that alters that perception.

Services Art Direction, Photography

Client AIGA Eye on Design
Category Digital
Year 2015

Graphic Design Leta Sobierajski
Development Michael Djikstra
AIGA Eye on Design Editor in Chief Perrin Drumm

AIGA's blog, Eye on Design, focused on sharing the quirks, details, and visual beauty of great design. The platform juxtaposes emerging studios with industry legends; if designers can find inspiration from both traveling photo booth branding and Saul Bass quotes, AIGA reckons, there’s no reason they can’t live on the same web platform.
    Inspired by Paul Rand’s 1968 riff on the AIGA logo, the blinking eye in the website’s header is forward-focused, and a nod to its past.
    We did away with the boring grid of rectangular thumbnails that plague a lot of sites and instead, opted for primary shapes—circles, rectangles, and triangles—and created an archive of stories that’s actually fun to navigate.

Services Brand Identity, Graphic Design, Digital

Client AÃRK Collective
Category Campaign
Year 2015

Art Direction Leta Sobierajski
Photography Leta Sobierajski
Modeling Leta Sobierajski

AÃRK Collective creates timepieces inspired by the challenge of balancing function and beauty. I created seven images for their brand, all inspired by the monotonous—yet beautiful—day-to-day habits we take for granted. Each image is a monochromatic, standalone setting that conveys a specific time of day.
    The color assigned to each image reflects a specific hour: dawn, morning noon, evening, or midnight. Each image is representative of one moment, and the story is broken down into 7 chronological moments.

Services Art Direction, Photography

Client Format Magazine
Category Editorial
Year 2015

Photography Leta Sobierajski

Image created for Format Magazine highlighting Leta Sobierajski’s common toolkit for design. The interview can be located here.

Services Photography