Client Omotesando Hills
Category Installation
Year 2018

Art Direction Wade Jeffree and Leta Sobierajski
Design Wade Jeffree and Leta Sobierajski
Agency GAS As Interface
Fabrication and Installation Masataka Nochi
Pamphlet Design Omotesando Hills

For the 10th year anniversary of Vogue Fashion’s Night Out Tokyo, Wade and Leta were invited to create a photospot in Tadao Ando’s Omotesando Hills shopping complex to coincide with the one night only fashion celebration that brings in 40,000 attendees from Tokyo. The challenge? Working within a 2200 cm x 2200 cm space due to fire restrictions. Instead of creating a wall, we set out to create a space that participants could interact with in a multitude of ways by using “escapism” as our theme.  We created a utopian zen garden where people could climb in, pose on, and play with. Additionally, we transformed the nearby seating area into an extension of our installation where participants could take a rest and contemplate another glass of champagne.

Services Art Direction, Prop Styling, Photography

Client Gucci
Category Campaign
Year 2018

Art Direction Leta Sobierajski
Photography Leta Sobierajski

I saw Gucci’s new fragrance Gucci Bloom Acqua di Fiori as something that could inspire a twist on a classic. Because of that, I focused on classics that could be used to create something new: Italian Memphis Design, verdant flora, and the natural beauty of a field of wildflowers, all to create the imaginary wonderland within the setting of a scene that I could interpret as Gucci Bloom Acqua di Fiori.
    Ingredients from the fragrance, including bright white rangoon creeper, green galbanum and black cassis buds burst from the edges, yet still appear as if in absolute perfect placement. Elements of nature simultaneously find stability and shelter within its surfaces and crevices. The ultimate result is a world perfectly balanced by ethereal and imaginative curiosity.

Services Art Direction, Prop Styling, Photography

Client Sense of Place Urban Research
Category Campaign
Year 2018

Art Direction Leta Sobierajski and Wade Jeffree
Photography Leta Sobierajski and Wade Jeffree
Agency GAS As Interface
Fabrication Masataka Nochi

In March of 2018, Leta and Wade were invited to collaborate with Sense of Place Urban Research for their 5 year anniversary. Based in Japan, Sense of Place has five stores in four different cities, spanning from Tokyo to Osaka, Fukuoka, and Nagoya. Leta and Wade created a set of visuals that would appear inside and outside of the store, as well as a custom typeface that would adorn collaboration items such as sweatshirts, t-shirts, clear folders, notebooks, and hats. Sense of Place is not only a clothing store but also a lifestyle store which houses a cafe and a florist.
    In the heart of Tokyo’s Harajuku, Leta and Wade created a physical installation for the 5 Year Anniversary celebration, comprised of a wall of wigs with fun props that customers could engage with and take photos in front of.

Services Art Direction, Prop Styling, Photography, Installation

Client INC Magazine
Category Editorial
Year 2018

Art Direction Leta Sobierajski
Photography Leta Sobierajski
INC Art Director Ernie Monteiro

Imagery for INC Magazine’s article on Peak Ice Works products. Our ice has been made entirely from resin and shot against bold patterns to create beautiful and refracting imagery. 

Services Art Direction, Prop Styling, Photography