Leta Sobierajski

D.S. & Durga

Client D.S. & Durga
Category Campaign
Year 2017

Art Direction Wade Jeffree and Leta Sobierajski
Photography Wade Jeffree and Leta Sobierajski
Modeling Wade Jeffree and Leta Sobierajski
D.S. & Durga were pioneers in the DIY Brooklyn movement around the turn of the century. They began by turning things they loved into scents. At first they handmade scented stories of cowboys, open terrain, Russian novel characters, folksongs, etc., and packed them into hand-stamped boxes in their Bushwick apartment. They started from scratch, taught themselves as they went along, and did it our way (more Sid than Sinatra).
    Similarly, we follow the same path with their work and strive to do everything themselves, from design, to photography, to modeling. D.S. & Durga found merit in that, and reached out to our studio to create their campaign imagery for their 12 signature scents. Based on D.S. & Durga's elaborate stories for each scent, we created individual vignettes that could embody the mood and story of each fragrance.

Services Art Direction, Prop styling, Photography

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