Leta Sobierajski

Odd Pears Campaign 2014

Client Odd Pears (AUS)
Category Campaign
Year 2014

Art Direction Leta Sobierajski
Photography Leta Sobierajski
Modeling Leta Sobierajski
Odd Pears is an Australian-based company founded by Brock Sykes. They sell socks in Pears, not pairs. A Pear is three individual socks, two matching, one odd.
    Brock reached out to me to create a series of images to be used as posters and postcards to promote their polka-dotted collection. The result is a surreal, fantastically colored group of face-less figures sporting their Odd Pears in clashing colors and curious compositions.
    The theme of the Odd Pears Spring Collaboration was surrealism. We aimed to create four engaging portraits which would compliment each other as a set. The main visual components were the socks, which were different for each image, so the figure’s identity was to be determined by its palette. The images began as sketches before being composed on set with matching props, consisting of hand-painted fruits, balloons, and furniture. Once each “figure” was developed, the photographs were matched up to create each final composition. None of the elements were computer-generated, as a main goal was to capture everything in camera and preserve as much authenticity as possible.

Services Art Direction, Prop Styling, Photography, Costume

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